Making complex products
easier to understand and use.
I'm Piyachon, a UX/UI Designer based in Bangkok with 5+ years of experience designing digital products across SaaS, IoT, GIS, healthcare, and mobile.
I enjoy working on complex problems — understanding the people, workflows, and information behind them, then turning them into experiences that feel simple and easy to use.
My background shapes how I design.
Before UX/UI, I studied Architecture & Product Design at KMUTNB. That background taught me to think about structure, space, hierarchy, and how people move through an environment.
I bring the same mindset into digital products — especially when working with complex systems, dashboards, and data-heavy interfaces.
Good design doesn't need to make things look complicated. It should make complicated things feel clear.
Over the past 5 years, I've worked across ARV (PTTEP Varuna), Beurdev, and Happy Three Creation, designing GIS monitoring tools, IoT systems, teleconsultation platforms, and web applications.
Methodology
How I approach a design problem
- 01Understand
Start with the people and the problem
Talk to users, understand their context, and find out where things actually get difficult.
- 02Define
Make sense of what we learned
Turn research, business needs, and user problems into clear priorities and journeys.
- 03Design
Explore, simplify, and iterate
Explore different ideas, prototype early, and work closely with the team to shape the right solution.
- 04Validate
Test it before calling it done
Put designs in front of real users, learn what works, and improve based on evidence.
Where I've Made An Impact
Designed UX/UI for Smart Forest carbon GIS analytics, Smart Watcher Platform, and Forest of Tomorrow ecosystem.
Delivered 40+ digital marketing web portals, high-conversion real estate showcases, and TH Health appointment systems.
Designed Area 22 IoT gateway management back office and Dr. Smoothlife clinical telemedicine workspace.
Designed UX/UI for the Kanna agricultural diagnostic mobile app and the VLM land management administrative tools.
Designed a clean beauty e-commerce storefront, improving the shopping experience from discovery to checkout.