Clean All Kleen
A single-page site for a cleaning contractor serving both factories and homes. The design lets each visitor recognise their job from a photograph, find their own type of site named, and judge the standard from completed work, without the industrial side making the domestic side feel like the wrong place.
Problem & Usability Gaps
Commercial cleaning is bought on evidence that the contractor has handled a site like yours, and this page had to serve a factory manager and a homeowner at once. Read against the heuristics, services described in text make both read before they recognise their job; a general description of coverage leaves each wondering whether their type of site is included; and without completed work there is nothing to judge the standard by.
Design Decisions by Heuristic
Before & After by Heuristic
| Heuristic | Before | After | Change |
|---|---|---|---|
| Recognition | Text description | Three lines, each with its own photograph | Visual |
| Real-world | Coverage implied | Eight site types named in the hero and copy | Explicit |
| Consistency | Industrial and domestic apart | One card pattern for all three lines | Unified |
| Real-world | No completed work shown | Eight-job gallery including a PPE crew | Documented |
"A contractor from the industrial estates already has the harder credential. The design problem was showing it to a factory manager without making a homeowner feel they had opened the wrong website."
— Design rationale · Clean All KleenDesign Learnings
When one page serves two very different buyers, naming every site type does more than copy written general enough to cover both.
A photograph of the exact job lets a visitor recognise their need before reading, which matters most on a page with several services.
In facility services, the photograph that settles an industrial enquiry is of the crew and their protective equipment, not a finished room.