Max Solution Website
A catalogue and enquiry site for an access-control hardware supplier, designed for a specifier who usually knows the device they need and wants to see where it has worked before. The design gives that buyer a shortcut past the marketing, writes references in the terms they specify with, and asks for what a quote needs up front.
Problem & Usability Gaps
An access-control purchase is specified by someone who needs the exact model and evidence it has held up somewhere comparable. Read against the heuristics, the usual supplier site fails that buyer in three places: one route serves every visitor, so a buyer who already knows the device still reads the marketing first; references show a client's name but not the models installed, so a specifier cannot use them; and a price starts with an open phone call, with nothing structuring what a quote needs.
Design Decisions by Heuristic
Before & After by Heuristic
| Heuristic | Before | After | Change |
|---|---|---|---|
| Efficiency | One route for every buyer | Device strip at the top of the homepage | Direct |
| Real-world | A client name without models | Models and go-live month on every card | Specific |
| Prevention | An open-ended phone call | Form with product and callback window | Structured |
| Control | One channel chosen for the buyer | LINE, phone and email beside the form | Choice |
"A specifier does not want a brochure; they want to know which model went into a building like theirs. Every decision here gives that buyer a shorter or more specific route to the answer."
— Design rationale · Max Solution WebsiteDesign Learnings
An accelerator for expert users can sit alongside the general route: the device strip serves the buyer who knows, the blocks below serve the one who does not.
A reference is only evidence if it uses the reader's own terms; naming the model and the month turns a logo wall into something a specifier can use.
Asking for the callback window inside the form prevents a failure that would otherwise happen after the user has left the page.