Senior UX/UI DesignerSingle-Page Corporate SiteGarment & Bag OEM Manufacturing

Pumacha Website

BEURDEV CO., LTD. · Mar 2024 – May 2024
Pumacha website — factory-direct claim, twelve bag types, and a bag collection carrying Coca-Cola and FWD work
Executive Summary & Impact
Real-world
Match between system and the real world
the claim placed beside the evidence that supports it
Recognition
Recognition rather than recall
products listed by name, so a buyer finds their item
Efficiency
Flexibility and efficiency of use
contact repeated after every block of one scroll

A single-page site for a garment and bag factory selling promotional goods to corporate buyers. The page is built around one claim, that buyers deal with the factory directly, and the design places beside it evidence a buyer can check, a named list of what can be made, and contact wherever they stop reading.

01 / Discovery & Heuristic Gaps

Problem & Usability Gaps

Corporate buyers of promotional goods often reach factories through agents, and from a website an agent and a manufacturer look the same: both show finished products. Read against the heuristics, a claim to be the factory needs real-world evidence a buyer can check; capability described in general terms makes a buyer with a specific brief ask rather than look; and on a single long page, contact placed only at the end misses the moment they decide.

Indistinguishable
an agent's site looks the same as a factory's
Capability unstated
what can be produced not listed
One exit
contact only at the end of a long page
02 / Architecture & UX System

Design Decisions by Heuristic

01
Match between system and the real world
The Claim, Then the Evidence
The page states the factory-direct claim full-width, and around it sit photographs from the factory itself: cutting tables, sewing lines, stacked finished stock and staff at work. An agent can borrow product photos but not pictures of a floor they do not have, so the claim becomes something a buyer can check.
02
Recognition rather than recall
Capability Written Out by Name
Twelve bag types are named in one block, alongside uniforms, hats and caps, with printing methods listed under the claim. A buyer with a specific brief finds their item on the list or does not, which is faster for both sides than an enquiry that ends in a no.
03
Help and documentation
Design Help Offered Up Front
A consultation and design block says the factory will help shape the product with the buyer, beside photographs of pattern cutting. A buyer who arrives with an idea rather than finished artwork learns before enquiring that this is part of the service.
04
Flexibility and efficiency of use
Contact the Length of the Scroll
A call button and LINE account sit in the header and repeat after every block, seven points across one page. The next step is always beside wherever the reader stops.
03 / Verification & Evidence

Before & After by Heuristic

HeuristicBeforeAfterChange
Real-worldClaimed onlyOwn factory floor photographedShown
RecognitionCapability unstatedTwelve bag types namedListed
GuidanceArtwork assumedConsultation and design offeredExplained
EfficiencyFooter onlySeven call and LINE pointsMultiplied

"From a website, a trading agent and a real factory look the same. The one thing an agent cannot show is their own sewing floor, so that is what sits beside the claim."

— Design rationale · Pumacha Website
04 / Retrospective

Design Learnings

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When a page leads with a claim, the design job is to place beside it the one piece of evidence a competitor could not fake.

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Naming capability item by item lets the wrong buyer recognise early that it is not for them, which saves both sides an enquiry.

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On a single-page site the exit has to be everywhere, because the reader stops wherever they decide.