Supakit Amulet Website
A portfolio and enquiry site for a foundry making religious coins, medals and sculpted pieces, where a commission is a trust decision made on craftsmanship and on the person taking the order. The design lets the work carry the page, shows how it is made, and keeps the person and the contact within reach.
Problem & Usability Gaps
A client commissioning a sacred object judges two things: whether the finish is good enough and whether the person taking the order can be relied on, and in person they would judge both at the workshop. Read against the heuristics, a site has to give them the real-world cues they would use on a visit, finished work they can inspect, the production floor and the person they would deal with, and keep the route to asking a question short.
Design Decisions by Heuristic
Before & After by Heuristic
| Heuristic | Before | After | Change |
|---|---|---|---|
| Minimalism | Work judged only in person | Two groups of work, shot on black | Published |
| Real-world | Workshop visit needed to judge | Production floor and founder on the site | Shown |
| Consistency | Work to sort through | Same two groups in the same order | Predictable |
| Efficiency | A visit or a phone call | Phone and LINE in every header | Closer |
"A client is not choosing a supplier; they are choosing someone to entrust a sacred object to. The site gives them the cues a workshop visit would: the work, the floor and the person."
— Design rationale · Supakit Amulet WebsiteDesign Learnings
Shooting metalwork on black is functional minimalism: the client is judging relief and finish, and any background competes with the only evidence they have.
Where a purchase is entrusted rather than transacted, the real-world cue is a named person, and it does more than any amount of company copy.
Keeping contact one element away from every piece shortens the step between looking and asking, which is where interest is easiest to lose.