Thaimanee Craft Website
A corporate site for an injection moulding and mould-making factory, designed for an industrial buyer qualifying suppliers before they make contact. The design publishes the pass-or-fail criteria up front, lets a buyer match their part against real production, and keeps the language switch in the same place on every page.
Problem & Usability Gaps
An OEM buyer qualifies a moulding supplier on two things before anything else: what machines it runs and whether their tonnage covers the part. Read against the heuristics, a supplier site that publishes neither leaves the buyer nothing to check against their own requirement; without photographs of parts actually produced there is nothing to compare a component to; and a second language that has to be hunted for leaves an overseas buyer with less evidence than a domestic one.
Design Decisions by Heuristic
Before & After by Heuristic
| Heuristic | Before | After | Change |
|---|---|---|---|
| Real-world | Capacity unstated | Inventory and tonnage range on the homepage | Published |
| Recognition | Nothing to compare against | Photo grids of real parts in four groups | Catalogued |
| Efficiency | Browse every grid | Search and category filter first | Direct |
| Consistency | A second language to look for | Thai and English switch on every page | Fixed place |
"A moulding buyer's first question is whether the press can close on their part. Answering it on the homepage, in their units, removes the only reason they had to call before shortlisting."
— Design rationale · Thaimanee Craft WebsiteDesign Learnings
Figures a supplier treats as internal are the buyer's shortlisting criteria; publishing them in the buyer's units is the real-world match that matters most here.
Photography of real output works as recognition: the buyer matches their component against it rather than reading about capability.
Bilingual is a consistency question as much as a translation task: the switch has to sit in the same place on every page, wherever a buyer lands.